5 Smart Ways To Optimise Your LinkedIn Profile As An Immigrant

5 Smart Ways To Optimise Your LinkedIn Profile As An Immigrant

By Zarelsie Van Der Merwe on May 24,2020

Building Networks & Relationships, CV & Resumes, Immigration Issues & Challenges, Job Hunting, LinkedIn Strategies, Uncategorized

In this video, I will show you 5 smart ways in which you can optimise your LinkedIn profile, specifically as an immigrant job seeker.

If you are looking for work overseas as an immigrant, LinkedIn will be one of your most important tools to find that job.

(Download LinkedIn Skills from here.)

If you want to hand-holding assistance with finding a job as an immigrant, learning how to create your Unique Immigrant’s LinkedIn Profile, how to optimise your LinkedIn Profile, how to create your Strategic Immigrant’s CV yourself, and how to apply the unique immigrant’s job finding strategies, with weekly help from me – then check out our new Quick Start Program at this link.  We have just started it and you can see more info and how it compares to our smaller Visa Sponsored Jobs Program, on this page.

It is much more affordable than the “done for you” Q Jumper Factor VIP Program, but you will receive access to all my training videos, plus get weekly help from me and the team with your immigration and job finding process.

In the world of modern job finding, LinkedIn is both a social media tool and a job search tool, in both ways very valuable to help you find that dream job in your destination country.

Therefore you need to learn how to optimise your LinkedIn Profile as an immigrant.

As a social media tool, it is designed to improve your visibility for your targeted employers overseas in your destination country, and showcase your best skills and value to them.

As a job finding tool, it is designed to bring you jobs and opportunities, which you would never be exposed to, if you only searched for jobs in online job listings.

Here are 5 ways in which you can optimise your LinkedIn profile, to help you find your overseas job:

1. Determine clear job targets to optimise your LinkedIn Profile

What does clear job targets have to do with optimising LinkedIn?

Well, as an immigrant, you are only eligible to pursue certain jobs in your destination country.  You cannot just take up any job.  Usually those parameters in terms of eligibility is very narrow.

Do you have an eligibility assessment, and do you know the exact jobs you can target?

Analysing those jobs will help you find the exact skills which are in demand for those jobs.

You see, LinkedIn uses skills keywords in its algorithm, to bring you job listings and opportunities.

Now, you can use these skills to optimise your LinkedIn Profile.

You must first determine the clear job targets, then find the skills keywords for those to add to all your LinkedIn sections, then LinkedIn’s algorithm will read your profile, pick up those keywords and bring you more of the right recommended jobs and opportunities.

2.  Find targeted employers to optimise your LinkedIn Profile

Again, what does targeted employers have to do with optimising LinkedIn?

Everything!  Employers want to see important information in your LinkedIn profile.

Think of it this way:  If you wanted to give someone something, and you do not know what they want, how will you know what to give them?

Now – unless you know who your targeted employers are in your destination country, how will you do research in terms of what skills, attributes and value they want, and how will you set up your LinkedIn Profile to give it to them?

Now –  go make a list of your targeted employers, in terms of your eligibility, then do some research within them of the job targets, then do a skills analysis – that is what skills do they advertise for, where do they recruit, how do they recruit, what are they looking for, how do they find their talent etc.  Then, you can add those skills, which match yours, to your LinkedIn Profile, create content which they would want to see and therefore give them value and raise the visibility of your profile.

Then, go and follow them, and also find connections inside those targeted employers and build a network from those targeted connections.  We call this the Magic 100 network.

They become your targeted audience, and if they have something in common with you and a similar profile with similar keywords, Linked in’s algorithm will love your profile, and rank your profile higher.

That is a great way to optimise your LinkedIn Profile and can be done even from a distance.

They will also look back at your profile, increasing your profile views and it adds to optimising your LinkedIn Profile.

Tip: If you can, indicate your willingness to immigrate and your eligibility in your headline and About section.

3.  Use your Skills Keywords Correctly

LinkedIn’s algorithm uses skills keywords as its main driver.  In other words, it searches for the skills keywords in your profile, then match it with other skills keyword elsewhere in LinkedIn, with other profiles and with content and then (1) show that content to you or (2) recommend that you connect to those people, with similar profiles.

To optimise your LinkedIn Profile, find your key skills keywords as they appear in LinkedIn.  If you do not know how to do this, here is a link where you can download it.  Just save the page as a pdf and find keywords with a keyboard search such as Cnrtl+F in Windows and then add those keywords to your Headline, your About section, Work Experience, Descriptions of Education, etc.  Also, save your uploaded media with the skills keyword in the file name.

Tip – in your headline, use your skills keyword, instead of your job title, for example if you are a builder, use building specialist, or building manager or building project manager, etc, instead of builder.

4.  Complete all the sections of your LinkedIn Profile.

Is your LinkedIn Profile incomplete? Are there any sections, for example Projects, accolades, Honours, Awards, Education, Certificates, etc – which you have not completed?

Use your S-T-A-R profile examples to upload into Projects and Accolades.  If you do not know what S-T-A-R profile examples are, those are just examples of good work, done in the S-T-A-R format.  Google it.

Also – in the back-end settings, set up LinkedIn job search settings, to bring you the relevant jobs from your destination country.

Tip – do a LinkedIn jobs search, in your destination country, save it.  Do this with different titles and skills keywords.

Another tip – upload skills assessment documents and outcomes to your Education section, with the skills keywords in the description.  This is a great way to add content to optimise your LinkedIn profile.

LinkedIn will read your profile and bring you jobs like those.

5.  Create LinkedIn Content

This is the least known, least used but most powerful way of optimising your LinkedIn profile – especially as an immigrant.

If you want to attract job offers, instead of chasing them, then you need to demonstrate your value, over and above what your competition can give.

You need to create content and post it to LinkedIn.

The most effective way to optimise your LinkedIn Profile like this, is to create a resume video, or resume video series.  It increases your profile views with up to 1000% and many of our Quick Start Program and VIP Program members have received shoulder taps from this strategy.  That is, they are approached by employers to come and work for them, because of their visibility and their ability to proof their skills and give value.

Only 1% of users in LinkedIn utilise this strategy to optimise their profiles and it is the most powerful job finding strategy anywhere. And also the most powerful way of optimising your LinkedIn profile.  Profiles with valuable, authentic content are always ranked higher than static, business card like profiles.

You can also create other content, like posts, articles, surveys, how-to’s small videos, share information and articles from other sources, etc, etc.

These 5 ways to optimise your LinkedIn profile does not just have to do with search engine optimisation, such as other job search consultants will teach you, – because I know that the job search for an immigrant requires a much wider, targeted, structured approach.

Without these 5 ways to optimise your LinkedIn Profile, together with other ways of creating a distinctly different LinkedIn profile for an immigrant, that is a Unique Immigrant’s LinkedIn Profile – your LinkedIn Profile will be invisible in a dark corner of the internet.

Implementing these 5 strategies will rank your LinkedIn Profile higher and make your more visible to overseas employers, who are searching for someone like you.

Just last week, I helped a recruiter find a specialised person, with a worldwide search like this.  In fact 97% of employers and recruiters are using searches in LinkedIn to find talent, instead of advertising it.

Also – just 2 weeks ago, a local client had been shoulder tapped for a job, during the economic downturn, just because her profile was optimised like this and she appeared in searches.

This is the only way in which you can be found – to optimise your LinkedIn profile properly.

If you want to hand holding assistance with finding a job as an immigrant, learning how to create your Unique Immigrant’s LinkedIn Profile, your Strategic Immigrant’s CV yourself, and how to apply the unique immigrant’s job finding strategies, and more – and with weekly, live help from me – then check out our new Quick Start Program at this link.  We have just started it and you can see more info and how it compares to our smaller Visa Sponsored Jobs Program, on this page.

It is much more affordable than the done for you VIP Program, but you will receive access to all my training videos, plus get weekly help from me and the team with your immigration and job finding process.

Take care!

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